The Silent Killer of Growth

When a company struggles to execute, it’s easy to blame tactics, market conditions, or talent gaps. But often, the root cause is misalignment — especially at the leadership level.

What misalignment looks like:

• Priorities shift every quarter

• Sales, ops, and finance are solving different problems

• Accountability gets lost in handoffs

Why It Matters
Misalignment delays decisions, kills momentum, and quietly drains performance across the board. When leadership isn’t aligned, no strategy sticks.

3 Steps to Fix It:

1. Build a single source of truth
Start with shared metrics. If your departments are working from different dashboards, your goals will never sync.

2. Rebuild your meeting structure
Focus leadership time on issues that cross functions. Set one operating rhythm for updates, blockers, and key decisions.

3. Assign ownership, not just tasks
Each priority should have one accountable owner. Not a group. Not a department. One name.

Bottom Line
Misalignment doesn’t solve itself. With a few focused changes, you can unlock execution and get everyone pulling in the same direction.